Marketing

This stream is for content specifically related to marketing.

  • The Tremendous Value of the Follow-Up:  LifeCycle Campaigns that Drive Revenue

    The Tremendous Value of the Follow-Up: LifeCycle Campaigns that Drive Revenue

    I started to call this The Lost Art of the Follow-Up, but in truth, I’m not sure enough companies ever understood the art well enough to say that it’s been lost. Perhaps the Little Known Art of...

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  • The 6 Secrets of Rock Star Hospitality Marketing Teams

    The 6 Secrets of Rock Star Hospitality Marketing Teams

    Hospitality has reached its most complicated point ever. Though opportunities for branding and promotions are vast, the sheer number of available channels can be headache inducing, not to mention...

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  • Guest Booking Path Phase VI: Post-Stay Sharing

    Guest Booking Path Phase VI: Post-Stay Sharing

    Comedian Demetri Martin once quipped, “The digital camera is a great invention because it allows us to reminisce. Instantly.” Humor aside, the ability to appreciate experiences instantaneously and...

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  • Guest Booking Path Phase V: The Stay

    Guest Booking Path Phase V: The Stay

    “The Connection Economy thrives on abundance. Connections create more connections.” Seth Godin, Best-Selling author, entrepreneur, marketer, and public speaker As the most personal phase of the...

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  • Guest Booking Path Phase IV: Build Up & Excitement

    Guest Booking Path Phase IV: Build Up & Excitement

    In her studies of love and brain chemistry, biological anthropologist Dr. Helen Fisher has discovered that anything that causes excitement increases dopamine and has the same effect on the brain...

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  • Guest Booking Path Phase III: Booking

    Guest Booking Path Phase III: Booking

    The Booking: at once the Holy Grail, the Great White Whale, and the Great Pyramid of the modern travel world. Though at times evasive, the booking is the pinnacle of achievement. After visiting an...

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  • Guest Booking Path Phase II: Research

    Guest Booking Path Phase II: Research

    Today’s technology-driven, travel buying path is constantly in flux. Travelers are presented with more options for accommodations than ever before, from independent hotels and destination resorts...

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  • Guest Booking Path Phase I: The Dream

    Guest Booking Path Phase I: The Dream

    The President of the Rhode Island School of Design John Maeda once noted that seemingly opposite scientists (introverted and technical) and artists (uninhibited and expressive) are more similar...

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  • The Achilles Heel of Growing Hospitality Companies:  Multi-Channel Lead Management

    The Achilles Heel of Growing Hospitality Companies: Multi-Channel Lead Management

    “The NAVIS tracking and lead management system has been very beneficial for our business… We are able to pull data very easily and follow up with potential guests that didn’t book on first (or...

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  • Winning at experiential travel: combining data and storytelling to compel your guests

    Winning at experiential travel: combining data and storytelling to compel your guests

    Author: Diane Van Leunen, Director of Digital Marketing, Flip.to Experiential travel has taken off. Guests are seeking travel that inspires, and are looking to buy into more than just a place to...

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  • The Hum of a Well-Oiled Machine: The Benefits of Integrated Sales & Marketing Teams

    The Hum of a Well-Oiled Machine: The Benefits of Integrated Sales & Marketing Teams

    The rise of new revenue management practices in the past two decades has brought substantial shifts in the way the hospitality industry handles rates and inventory. Despite bringing revenue gains...

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  • Outside In: What An Observer Sees As The Five Most Overlooked Opportunities in Lodging Sales

    Outside In: What An Observer Sees As The Five Most Overlooked Opportunities in Lodging Sales

    Cross-cultural psychologists have studied Westerners and their strong tendency to view the world inside out, with themselves at the center, as opposed to outside in, with the lens of an observer....

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  • The Incredible Wisdom Derived from Connecting Data

    The Incredible Wisdom Derived from Connecting Data

    “NAVIS has had a huge impact on our business and has taught us how to use our ‘data’ to the fullest extent.” Sheila Hauser, Director of Marketing, Collins Vacation Rentals Programmer Daniel Keys...

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  • Winning the War on Booking Friction for High-Consideration Stays

    Winning the War on Booking Friction for High-Consideration Stays

    Friction reduces conversions, frustrates customers, and eats away at your bottom line. It can be anything from a slow-loading page to unclear instructions during the checkout process. When...

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