Marketing Automation & Tracking

  • NAVIS Performance Webinar Series: Automated Guest & Prospect Emails that Drive More Profit44:31

    NAVIS Performance Webinar Series: Automated Guest & Prospect Emails that Drive More Profit

    Learn tactics and strategies for triggered email messaging and ideas for LifeCycle campaigns you should consider implementing.

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  • Surprise?! Customers Take to the Phones on Cyber Monday

    Surprise?! Customers Take to the Phones on Cyber Monday

    Once upon a time, Black Friday was one of the heaviest volume and reservation revenue days in our RezForce call centers. But the times are most definitely changing. The highest revenue day of the...

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  • Bartell Hotels Case Study

    Bartell Hotels Case Study

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  • Increase Direct Channel Revenue with Technology

    Increase Direct Channel Revenue with Technology

    Redefining the Direct Channel for a New Era: The direct channel has become synonymous with web bookings; as such, online marketing receives the lion’s share of attention in hotel marketing strategies.

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  • How to align with each stage of a Guest’s Booking Journey

    How to align with each stage of a Guest’s Booking Journey

    Explore each phase of the guest booking journey in detail, from what to know about travelers at each stage to which marketing strategies are most effective at each juncture to engage and convert.

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  • The Tremendous Value of the Follow-Up:  LifeCycle Campaigns that Drive Revenue

    The Tremendous Value of the Follow-Up: LifeCycle Campaigns that Drive Revenue

    I started to call this The Lost Art of the Follow-Up, but in truth, I’m not sure enough companies ever understood the art well enough to say that it’s been lost. Perhaps the Little Known Art of...

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  • 7 Point Checklist for Success When Implementing New Hotel or Vacation Rental Technology

    7 Point Checklist for Success When Implementing New Hotel or Vacation Rental Technology

    Choosing a new technology provider for your hotel or vacation rental company is a bit like choosing a new family dog. There are many variables to consider. Will this pet be the right fit for the...

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  • The 6 Secrets of Rock Star Hospitality Marketing Teams

    The 6 Secrets of Rock Star Hospitality Marketing Teams

    Hospitality has reached its most complicated point ever. Though opportunities for branding and promotions are vast, the sheer number of available channels can be headache inducing, not to mention...

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  • 3 Simple Steps To Humanize Your Data

    3 Simple Steps To Humanize Your Data

    Data is only as valuable as the story it tells. Many hotels and vacation rentals find themselves in the midst of massive amounts of data. You’re collecting it from a wide array of sources, but how...

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  • Guest Booking Path Phase VI: Post-Stay Sharing

    Guest Booking Path Phase VI: Post-Stay Sharing

    Comedian Demetri Martin once quipped, “The digital camera is a great invention because it allows us to reminisce. Instantly.” Humor aside, the ability to appreciate experiences instantaneously and...

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  • Guest Booking Path Phase V: The Stay

    Guest Booking Path Phase V: The Stay

    “The Connection Economy thrives on abundance. Connections create more connections.” Seth Godin, Best-Selling author, entrepreneur, marketer, and public speaker As the most personal phase of the...

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  • Guest Booking Path Phase IV: Build Up & Excitement

    Guest Booking Path Phase IV: Build Up & Excitement

    In her studies of love and brain chemistry, biological anthropologist Dr. Helen Fisher has discovered that anything that causes excitement increases dopamine and has the same effect on the brain...

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  • Guest Booking Path Phase III: Booking

    Guest Booking Path Phase III: Booking

    The Booking: at once the Holy Grail, the Great White Whale, and the Great Pyramid of the modern travel world. Though at times evasive, the booking is the pinnacle of achievement. After visiting an...

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  • Guest Booking Path Phase II: Research

    Guest Booking Path Phase II: Research

    Today’s technology-driven, travel buying path is constantly in flux. Travelers are presented with more options for accommodations than ever before, from independent hotels and destination resorts...

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  • Creating a Revenue Management Culture

    Creating a Revenue Management Culture

    “Eventually, everything connects – people, ideas, objects. The quality of the connections is the key to the quality per se.” Charles Eames A Common Hospitality Situation Crystal Mountain Resort, a...

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  • Guest Booking Path Phase I: The Dream

    Guest Booking Path Phase I: The Dream

    The President of the Rhode Island School of Design John Maeda once noted that seemingly opposite scientists (introverted and technical) and artists (uninhibited and expressive) are more similar...

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  • The Achilles Heel of Growing Hospitality Companies:  Multi-Channel Lead Management

    The Achilles Heel of Growing Hospitality Companies: Multi-Channel Lead Management

    “The NAVIS tracking and lead management system has been very beneficial for our business… We are able to pull data very easily and follow up with potential guests that didn’t book on first (or...

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  • Winning at experiential travel: combining data and storytelling to compel your guests

    Winning at experiential travel: combining data and storytelling to compel your guests

    Author: Diane Van Leunen, Director of Digital Marketing, Flip.to Experiential travel has taken off. Guests are seeking travel that inspires, and are looking to buy into more than just a place to...

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  • Are You Making It Easy for New Guests to Book?

    Are You Making It Easy for New Guests to Book?

      “Growth is everything for hotels,” notes Skift’s just-released “Megatrends Defining Travel in 2016.” So simple and so true. Growth strategies may read differently depending on the size, brand...

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  • Digital Media Best Practices for Vacation Rentals

    Digital Media Best Practices for Vacation Rentals

    The natural follow-up to understanding your channels, data, and guests is to put this CRM goldmine to work. With a torrent of digital opportunities, it is easy to get swept away with...

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