Overreliance on OTAs & Listing Sites

  • NAVIS Performance Webinar Series: Automated Guest & Prospect Emails that Drive More Profit44:31

    NAVIS Performance Webinar Series: Automated Guest & Prospect Emails that Drive More Profit

    Learn tactics and strategies for triggered email messaging and ideas for LifeCycle campaigns you should consider implementing.

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  • Surprise?! Customers Take to the Phones on Cyber Monday

    Surprise?! Customers Take to the Phones on Cyber Monday

    Once upon a time, Black Friday was one of the heaviest volume and reservation revenue days in our RezForce call centers. But the times are most definitely changing. The highest revenue day of the...

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  • 2017 Hospitality Trends for Hotels and Vacation Rentals

    2017 Hospitality Trends for Hotels and Vacation Rentals

    Five Answers to the Big Hospitality Question: Where Are We Going This Year? Though it’s still snowing in many parts of the country (or perhaps because it’s still snowing), there’s a whole lot of...

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  • Lift and Shift: A New NAVIS White Paper

    Lift and Shift: A New NAVIS White Paper

    “Lift and shift” is a phrase we use to discuss the process of reviewing your marketing and sales channels. When the data points to a channel with untapped potential, you’ve got to lift it up; when...

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  • Goodbye Compression, Hello Competition: How to be Competitive in a Post-Compression Hotel World

    Goodbye Compression, Hello Competition: How to be Competitive in a Post-Compression Hotel World

    The basic principle of supply and demand has given all hoteliers, flagged and independent alike, some great opportunities to take advantage of compression in the past year, particularly since...

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  • Driving Direct Channel Bookings

    Driving Direct Channel Bookings

    While more hotel sales & marketing efforts are increasingly focused on the digital and e-commerce channels, properties should not neglect the direct channels that can drive the highest profit margin.

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  • Profit Playbook for Vacation Rentals

    Profit Playbook for Vacation Rentals

    Explore 5 strategies to ensure you are driving higher profitability for your Vacation Rental business.

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  • Profit Playbook for Hotels and Resorts

    Profit Playbook for Hotels and Resorts

    Here are five ways to rethink sales and marketing budgets and strategies to better meet organizational goals and more revenue for your hotel or resort.

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  • Increase Direct Channel Revenue with Technology

    Increase Direct Channel Revenue with Technology

    Redefining the Direct Channel for a New Era: The direct channel has become synonymous with web bookings; as such, online marketing receives the lion’s share of attention in hotel marketing strategies.

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  • The Tremendous Value of the Follow-Up:  LifeCycle Campaigns that Drive Revenue

    The Tremendous Value of the Follow-Up: LifeCycle Campaigns that Drive Revenue

    I started to call this The Lost Art of the Follow-Up, but in truth, I’m not sure enough companies ever understood the art well enough to say that it’s been lost. Perhaps the Little Known Art of...

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  • What’s Happening with HomeAway & How You Can Still Make Money

    What’s Happening with HomeAway & How You Can Still Make Money

    There has been quite a lot of ‘conversation’ in the vacation rental industry regarding HomeAway’s recent email to customers notifying them that the company “will deactivate listings that contain...

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  • Winning the War on Booking Friction for High-Consideration Stays

    Winning the War on Booking Friction for High-Consideration Stays

    Friction reduces conversions, frustrates customers, and eats away at your bottom line. It can be anything from a slow-loading page to unclear instructions during the checkout process. When...

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  • Profitability Strategy #5: 5 Must-Have Tactics to Beat the Competition

    Profitability Strategy #5: 5 Must-Have Tactics to Beat the Competition

    There is no denying that traveler demand has grown—in fact, it is anticipated to double in the next 20 years alongside population growth (Forbes). However, the increased volume of travelers only...

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  • Profitability Strategy #2: Build Loyalty to Increase Repeat Guests

    Profitability Strategy #2: Build Loyalty to Increase Repeat Guests

    Guest loyalty has become synonymous with programs, but genuine guest allegiance does not arise from programs with their complex points systems and rules. True loyalty arises from a relationship;...

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  • 4 Tips for Reducing Guest Acquisition Costs

    4 Tips for Reducing Guest Acquisition Costs

    Alongside the rise in third-party distribution costs, the hotel industry has seen the advent of NetRevPar, a way to calculate revenue that includes the cost of capturing the reservation; the...

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